Case study development and presentation Example | Topics and Well Written Essays - 3500 words - 2

Development and presentation - Case Study Example kjet printers of Hewlett Packard are renowned for their vibrant and rich printouts which makes Hewlett Packard a leader in the market of different models of printers. The new inkjet printers of the company provide for durable printing in the offices and can enhance the speed and quality of paper and print work in an office environment. The new Office Jet Pro X range of printers launched by Hewlett & Packard are expected to bring about transformations in the way paper and print works are carried out in the modern offices. The â€Å"Ink it out† tag is give as a form of expression for emphasizing on the importance of a printer in the corporate offices. The main features of the new office Jet Pro X Range of inkjet printers presented by Hewlett Packard are cost effective, fast and efficient for usage. The use of these printers can drive up the efficiency of an organization by supporting the office works in terms of speeding up, quality enhancement and low cost generation for printing works. The inkjet printers are often less preferred by the corporates due to the huge expenses associated with the use of the high quality printers. However, the new series of inkjet printers launched by HP is likely to change the views of the users of printers because, this series of Inkjet printer comes with astounding and impressive features like highly innovative design, less space consuming, and quality driven design and functionalities.. The factor of long wait time in printing is one of the biggest hurdles in inkjet printers. But the new series of inkjet printers launched by HP will change all expectations related to lagging efficiency and time consumption of the inkjet printers because the new HP Office Jet Pro X range of inkjet printers launched by HP can print 55 pages per minute. Reliability and higher price consumable image associated with the inkjet printers have acted as major restraints in the popularity and mass scale use of inkjet printers. However, brands like Hewlett

Topic 2 Essay Example | Topics and Well Written Essays - 3500 words

Topic 2 - Essay Example It was analyzed using simple analytical tools. The study found out that teens had a lot of influence in their parents' consumption pattern. The concept of marketing has become broad and refined with seemingly segmentation of the market. It has been well studied to come up with the best marketing strategy for organization. This is because marketing forms the core operation of any profit oriented organization. It is a powerful tool for a business to have a breakthrough in its existence. Currently the scholarly world is concerned with studying the effects of having an effective marketing strategy based on different market segments. (Willis, 1990) Market segmentation has continued to grow day by day as more and more researches are revealing needs of different segments of the market. It has tried to shift from tradition segmentation of male and females, old and young, and other segmentation to more refined one. It has also seen the emergence of consumer clubs sub-culture which has driven the market in another direction. These clubs have gone on marketing spree at one time buying particular goods which seemingly identifies a particular club. (Hall, 1997) Sarah (1997a) defines Culture as some particular values or tastes that define a particular group of people. A sub-culture is a division of a culture with particular tastes or values that are not shared with other members of a culture. Marketing have been targeting a particular subculture within a diverse culture. This has become a valued aspect in any marketing strategy. This is important to address various demographic characteristics that are evident in a particular culture. It has become evident that people within a culture do not share the same values and tastes. For example it will be difficult to find the old and the young sharing the same tastes in fashions. This has become important to address the needs of every subculture and also to help create a notable difference between the two sub-cultures. Marketers have been using the concept of sub-cultures to develop refined marketing strategies that address the needs of each and every group in a culture and on the other hand to mar ket product that are seemingly acceptable to consumers. (Donovan and Henley, 2003) The strategy of manufacturing and branding goods targeting the whole population has not bee very successful. It has led to pile up of goods in warehouse due to low sales. Market research data has revealed manufacturing and branding goods with a particular target to a group with a clear knowledge of its demands in terms of purchase power and the consumption pattern. For example the teen group has been found to fast in consumption compared to the old. A senile member of the community will buy a pair of shoe once in a year while a teen of the same community will have bought more than three pairs of shoes in the same time bracket. This

Materals Assignment Example | Topics and Well Written Essays - 2500 words

Materals - Assignment Example Reducing the embodied energy in building materials form an important part of the new construction process. Source: Embodied energy in house construction, Energy Efficiency, 2006 Embodied Energy The Green Book brings out 18 recommendations on methods to reduce carbon emissions. This book forms an effective guideline in the designing of building using low cost materials. Embodied energy is the total energy that is required to construct buildings using materials like cement, aluminium and steel. However, this energy is not just the direct energy used but the total energy that would be required to source the material, transport it and ultimately use it in the construction. (Lucuik Mark, 2007) A few examples to further elaborate this point are as follows. Concrete blocks used in the construction industry involve not just the energy used in manufacturing the block but is the summation of the energy that would be involved in transporting it from the sourced location like China to its destin ation location like Saudi Arabia. It would also involve the additional energy that would be further required to process the bricks at the site to enable it in laying. Therefore any amount of energy that is used in the drilling and excavating machines to the energy that is used to sustain the people engaged in the excavation operations all sum up to form the total embodied energy of the product. ... an average it is said that a distribution warehouse has 60% embodied carbon, a supermarket which is always well lit up and uses lot of external energy during its operational time has an embodied carbon of 20%. A normal house has an embodied content of 30% which is somewhere between a warehouse and supermarket. The RICS further provides a certain degree of lifespan to each kind of building ranging from 20 to 75 years. (Lane Thomas, 2010) Therefore apart from the kind of construction, the total life span of the building structure all go into accounting the embodied carbon efficiency of materials. Measuring the carbon footprint of a building is a twofold process. It involves calculating the energy that is required in constructing the building and also adding the embodied energy of the materials that are replaced over a period of time during the building lifecycle. A number of tools apart from the RICS are available in the market that can predict exactly the embodied energy of the materi als that are used in the design of the building structure. These give an idea about the embodied energy in construction and also the operational energy that would be used in the years to come. The problem however in using the different software’s that are available in the market are that each tool provides a different value of embodied carbon data. Hence the results that are obtained from different tools might differ. The other problem includes some industries like the Steel Industry providing blast furnace slag to the concrete industry. This enables them to claim that embodied energy of steel industry is lesser than concrete industry since they are actually conserving energy by utilising the energy used in the kilns to other industrial areas. However standardization of these embodied

Some Factors That Lead to Success in College Essay Example for Free

Some Factors That Lead to Success in College Essay What should we do to make a good impression at a job interview? Last year, my cousin, Jake, went to a bank to apply for a job. As you know, when you apply for a job, you must be ready to answer a lot of question. Some of the questions that an interviewer may ask you include: educational background, previous jobs, and salaries you earned. The problem with Jake was that he was not prepared for the questions. The interviewer asked Jake a lot of things that he could not answer. Because Jake was not prepared for the interview, he did not get the job. If you do not want to be in that situation, you may want to follow these steps. As you can see, it is necessary to be well prepared for the job interview. Having the answer ready, being properly dressed, and being on time can all help to make a good impression on the interviewer. If you follow these steps, you will soon find yourself sitting behind the desk at that coveted job. Topic:Career you choose after leaving school October 21st, 2010Leave a comment Go to comments Career you choose after leaving school What career would you like to choose after leaving school? (Teacher) Today, it is not easy to choose a career. Hundreds of students pass various examinations every year and compete with one another for positions in the various professions which are not so many as there are applicants. I would, however, like to choose teaching as my career. There are several reasons to consider teacher an interesting job. Being a teacher, we have to learn more. If we teach History or Geography, it is important to read many books to make our teaching lessons more interesting to our students. We therefore gain more knowledge of the subjects that we teach than what we can get from the text books. A large amount of text books for the subjects we teach are not likely enough to help us to become an exciting teacher. In other words, a good teacher often reads many other books which are not related to the subjects he or she is supposed to teach. The large extent of knowledge on different fields make students admire the teacher and love the subject of which he or she is in charge. A teacher has to speak well and clearly so  that students can be able to understand instructions and lectures. This would be a motivation to improve our powers of expression. Even our pronunciation of words will be much better. Moreover, a teacher has more free time to read, learn and take some examinations to acquire more qualifications. Finally, as a teacher we are respected as educated persons. Others will show their respect to teachers and have their great regard for them and opinions that teachers give. For the reasons mentioned above, being a teacher can help me to live a happy meaningful life.

Trip to Japan Essay -- essays research papers

It was May 25, 2001. What was clear however, was the fact that I was soon going to be on my own in a country where I did not know the language or the people that I would be meeting there and staying with. The adrenaline rushed through me as I packed the last of my things and ran out of the door. I closed the door to my house and jumped in the car. The idea of leaving America and going to Japan seemed to really not have hit me yet, but now that I look back I know that I had to feel it. I think that the things that I was feeling was such a blob of mixed emotions that I really did not know how to feel so I will just say that I was excited. At the airport I met my best friend and two other friends of mine from school. We would all be traveling together, most all the time. The only things th...

Parallels Between The Sun Also Rises by Hemingway and The Great Gatsby

Parallels Between The Sun Also Rises by Hemingway and The Great Gatsby by Fitzgerald  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   During the decade of the 1920's, America was going through many changes, evolving from the Victorian Period to the Jazz Age. Changing with the times, the young adults of the 1920's were considered the "Lost Generation". The Great War was over in 1918. Men who returned from the war had the scars of war imprinted in their minds. The eighteenth amendment was ratified in 1919 which prohibited the manufacture, sale, or transportation of liquor in the United States. Despite the eighteenth amendment, most people think of large, lavish parties when thinking about the 1920's. The nineteenth amendment was passed in 1920 which gave women the right to vote, a major accomplishment in the women's right movement. Women traded in their long, pinned-up hair styles for short, stylish bob haircuts. Two great American literary writers emerged from the "Lost Generation": namely Ernest Hemingway and F. Scott Fitzgerald. Both men wrote their best novels during the 1920's in which they examined the evils of the time, and the consequences that accompanied the actions of the characters who acted on such vices. There are parallels between the vices of Hemingway's The Sun Also Rises and the vices of Fitzgerald's The Great Gatsby: namely excessive alcohol consumption, sexual promiscuity, and the power of money. The first parallel between a vice in Hemingway's The Sun Also Rises and a vice in Fitzgerald's The Great Gatsby is that of excessive alcohol consumption. The character's in The Sun Also Rises; namely Brett Ashley, Jake Barnes, Robert Cohn, Mike Campbell and Pedro Romero, are residing in Europe were there is no prohibition on liquor. Whet... ...oney and all the people he know through business contacts and the many parties he had thrown, only Nick and Gatsby's father attended his funeral. In conclusion, there are several parallels of vices between Hemingway's The Sun Also Rises and Fitzgerald's The Great Gatsby: namely the excessive consumption of alcohol, sexual promiscuity, and the power of money. WORKS CITED Fitzgerald, Scott F. The Great Gatsby. New York: Scribers, 1925. Jones. Interview. Celebration. BBS message 1160. 10/11/94. Hemingway, Ernest. The Sun Also Rises. New York: Macmillan, 1954. McDowell, Nicholas. Hemingway. Vero Beach: Rourke, 1989. Monique, Interview. Theme. BBS message 1755. 11/03/94. Rood, Karen Lane, ed. Dictionary of Literary Biography American Writers in Paris, 1920-1939. Vol. 4. Detroit: Gale, 1980. J:ofsengclarklessaylindasch.doc   

Impact of Advertising on Youth Essay

Definition Youth is considered as a period of transition from the dependence of childhood to the independence of adulthood. Due to the expansion of global higher education and delayed marriage, the period of time from youth to adulthood has been extended longer compared to before the expansion. As a result, the marketers, educators and policy makers consider youth stage as a stage that is becoming more important to them (Assaad and Roudi-Fahimi, 2007). According to United Nation (UN), they define ‘youth’ as â€Å"those persons between the ages of 15 and 24 years† (UNESCO, 2013). Malaysia follows the United Nation’s definition of youth by changing the old age group of youth from 18 to 40 years old to the new age group of 18 to 25 years old under a new National Youth Policy (The Star Online, 2011). Based on Malaysia Demographics Profile 2014, the number of population for age structure 15 to 24 years old is 2, 580, 486 for male and 2, 511, 579 for female (Index Mundi, 2014). Consumer purchasing behaviour or also known as consumer buyer behaviour is studied to be an inseparable part of marketing and Schiffman (2007) state that consumer buying behaviour is â€Å"the behaviours that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs†. Advertising is a marketers’ technique and a method of communication to encourage and persuade potential or current consumers. These potential or current consumers can be viewers, readers or listeners and they will be persuaded to continue using the marketers’ services or products or take some new action after the advertisement. Sponsors commonly paid for the advertising messages and it can be viewed by means of numerous traditional media and new media (Upadhyay & Joshi, 2014). Advertising Industry in Malaysia In Malaysia, the advertising industry is considered as a profitable business. Malaysia spends about RM2.39 billion in the first half of the year 2007 and this is a 9% increase from the same period in the year 2006 where it is RM2.2 billion. This shows there is a steady growth for this industry in Malaysia (The Report Malaysia, 2008). Furthermore, from the year 2000, there is an increase of 76% for advertising expenditure with cinema, point-of-sale and radio advertising experiencing a triple-digit growth for this same period of time (The Report Malaysia, 2008). Although this industry is lucrative for business, the content for advertisement is highly restricted by the Malaysian Communication & Multimedia Content Code (MCMCC, 2009). Aim Malaysia’s total advertising expenditure rose 22% by the first half of 2008  compared to the last year’s advertising expenditure. This accounted to the expenditure of RM2.9 billion alone for advertisement (Malaysian Communications and Multimedia Commission, 2009). There is no certainty that the money spent on advertisements will give the necessary profits that these companies expected to gain. Due to the fact that the highest purchasing power belongs to the youths, the companies should target the existing youth market. In order to target this market, companies should be equipped with extensive knowledge on which aspect of advertisement that heavily influences the youths’ purchasing behaviour. This research aims to find the factors of advertising that influences the youths’ purchasing behaviour. As youth purchasing power is on the rise and the content of advertisement is highly restricted by the Malaysian Communication & Multimedia Content Code, it is imp erative for the marketers and advertisers to understand what aspects of advertisement that appeals to the eyes of the youth consumers. Motivation of this Study Global youth market is â€Å"an impressionable and loyal market that are making decisions and gathering information on products and companies that could last a lifetime† (Maddock, n.d.). The international marketers and advertisers consider the global youth market as a noteworthy market to consider due to its size, homogeneity and its rising purchasing power. Due to the consideration that they are a significant market, these knowledgeable consumers that are in the youth market have been sniped with promotions for most of their lives. Although there are many types of marketing weapons that can be used to influence them, advertising still remains as the main weapon due to its longer impact on viewer’s mind (Katke, 2007). Even though it is a known fact that youths’ purchasing power is on the rise compared to other range of age, there are still limited researches that have been done regarding this topic. Most researches centred on the relationship between advertising and general consumer purchasing behaviour in other countries. There are inadequate amount of research that was done concerning the relationship between advertising and youths’ purchasing behaviour in Malaysia. Therefore, this research is made to understand what makes an advertisement desirable to the Malaysian youths and its influences on their purchasing behaviour. Problem Statements The world in year 2014 is home to 1.8 billion young people from the age of 10 until 24 (UNFPA, 2014) and majority of the purchasing power belongs to them. This makes them the most persuasive in making purchasing decisions in terms of food, clothing and cars to entertainment and family vacations. They even have a say on what type of home they will live in (Jennifer Waters, 2006). This makes the youths an important target market for advertising agency and companies all around the world. The primary mission of advertisement is to reach the intended consumer and influence their awareness attitudes and buying behaviour. As they spend a huge sum of money to maintain the consumer’s interest in their products, they need to understand what catches the consumer’s interest. Furthermore, due to the heavy regulated nature of this business, it is vital to evaluate the factors of youths’ attitude towards advertising to discover what antecedents that would affect youths’ preferences are. Research Questions The research questions are as follows: 1. Which aspect of advertisement influence youths in purchasing the product or service? 2. What is the relationship between advertisement and youths purchasing behaviour? 3. Why is advertising critical in ensuring the survival of the company? Research Objectives The objectives of this research are to: 1. Identify the aspects of advertisement which influences youths in purchasing the product or service. 2. Determine the relationship between advertisement and youths’ purchasing behaviour. 3. Ascertain the importance of advertising in ensuring the survival of the company. Scope of this Research This research centres around the impact of advertising on youths’ purchasing behaviour. In this research, youth is considered as anyone from age 18 to 24 years old. Furthermore, this research will be conducted at four different private universities in Kuala Lumpur, Malaysia (HELP University, Open University and University of Kuala Lumpur) as there is a limited amount of  money and time to travel to anywhere else. In addition, this research only consider students from different courses; one course per one private university. This research will only test whether the Independent Variables (credibility, informative, hedonic/pleasure, good for economy) influences the Dependent Variable (impact of advertising on youths’ purchasing behaviour). Significance of this research All companies in Malaysia spend a huge sum of money on marketing strategy of advertisement to introduce the product or services that they provide in market to consumers. Furthermore, with the restrictions to create creative advertisements from the Malaysian Communication & Multimedia Content Code, it made the job of the advertisers harder due to restricted contents that are allowed in an advertisement. Therefore, through this research, marketers and advertisers are able to identify the aspects of advertisements that youths in Malaysia prefer to have in an advertisement. This will help to save a lot of the marketing world’s expenditure and time as they are able to come up with a more efficient, successful and popular advertisement to suit the taste of youths in Malaysia. Theoretical Framework The dependent variable for this research is ‘impact of advertising on youth purchasing behaviour’. This research aims to find the factors of advertising that influences the youths’ purchasing behaviour. The first independent variable is ‘credibility’. According to MacKenzie and Lutz (1989), advertising credibility is consumers’ overall awareness towards the honesty, reliability, dependability and credibility of an advertisement. The second independent variable is ‘informative’. As recipients react very positively towards advertisements that provide information, information is treated as a very valuable incentive in the marketing world (Varshney, 2003). The third independent variable in this research is ‘hedonic or pleasure’. Abd Aziz, Mohd Yasin, and Syed A. Kadir (2008) found that advertisements can be pleasurable and entertaining in enticing and retaining attention given to customers’ desires and requirements. Lastly, the fourth independent variable  is ‘good for economy’. Based on the research done by Bauer and Greyser (1968), over 70 percent of their research sample believed that the living standard increased due to advertising and this in turn led to good products. Underpinning Theory The underpinning theory that will be used as a guidance to accomplish part of this research is the Hierarchy of Effects Model by Robert J. Lavidge and Gary A. Steiner. This marketing communication model that was created in the year 1961 suggests that there are six stages that an advertiser has to guide the consumer to go through. After these six stages, the consumer has to decide whether to buy or not the products or services offered. The six stages comprises of awareness, knowledge, liking, preference, conviction and the final stage, purchase (Nguyen, 2013). This research will be using the Hierarchy of Effects Model as a guide to develop the questions in the research’s questionnaire and also as a guide to analyse and understand the research’s results. Proposed Research Methodology The main purpose of this research is â€Å"To Evaluate the Impact of Advertising on Youths’ Purchasing Behaviour† among Malaysian youths. A survey will be conducted amongst the private university students in Kuala Lumpur, Malaysia and a thorough analysis of the results will be made. Sample Size A sample of â€Å"200† questionnaires will be distributed for the purpose of study and analysis. Sampling Unit Sampling unit consist of private university students in Kuala Lumpur, Malaysia. Sampling Technique Convenience sampling technique (non-probability sampling) is going to be used for the survey. Questionnaire will be filled by the private university students. Data collection: data will be collected through primary and secondary sources. 1. Primary data: primary data are going to be collected with the assistance of structured questionnaire. 2. Secondary data: Source of secondary data is going to be collected using the help of published reports, journals, and credible websites. Sample In this research, the sample will consists of 200 students (N = 200) selected from university students from four private universities in Kuala Lumpur, Malaysia using convenient sampling technique. The sample size will be consisted of university students of age between 18 to 24 years old from four different courses. Survey Instruments The main objective of this research is to analyse the impact of advertising on youths’ purchasing behaviour for private university students in Kuala Lumpur. The data for this research will be collected by well developed, structured five point Likert Scale questionnaires. All of the questionnaires are going to be distributed among the students from four different private universities of four different courses. The answers from the questionnaire will be collected in a period of two weeks and the results will be analysed and evaluated using Statistical Package for Social Science (SPSS) version 20.0 of IBM. The questionnaire is divided into two sections; section I and section II. Section I contains questions about the awareness about the advertisements and section II contains questions that describes the recent purchase the private students had done with the assistance of the advertisements that they have seen and attracted to. For this research, the Likert scale will contain a five point scale where number 1 is for strongly agrees while number 5 if for strongly disagrees. The five point Likert scale will be defined as below to help with the analysis of the results. (Number 1) Strongly agree (Number 2) Agree (Number 3) Neutral/No opinion (Number 4) Disagree (Number 5) Strongly disagree Conclusion Advertising industry is a very lucrative industry in Malaysia as it is able to make a high profit in a short time. The same cannot be said for any company that invests a huge amount of money in to make advertisements for their products or services. Advertising is a risk that companies have to  take in order to spread awareness to consumers about their new or existing products. When a particular advertisement is successful in catching the consumers’ attention and able to convince them to purchase the product or services, the sales for the company will increase but when it fails, the profits drops. As companies need to take such high risks every time they need to produce advertisements, it is important for them to know which market has the highest purchasing power and to have knowledge on how to attract these potential consumers. It is identified that youths have the highest purchasing power among all range of ages and this research aims to identify the factors of advertising that influences the youths’ purchasing behaviour. This research’s theoretical framework consists of four independent variables that are credibility, informative, hedonic/pleasure and good for economy and the dependent variable is impact of advertising on youths’ purchasing behaviour. In order to execute the research, Hierarchy of Effects Model by Robert J. Lavidge and Gary A. Steiner will be used as an underpinning theory. Five point Likert Scale questionnaires will be distributed and collected in two weeks to university students from four different private universities. This research will be done in hopes that companies are able to produce more stimulating and successful advertisements to youths. References Abd Aziz, N., Mohd Yasin, N., & Syed A. Kadir, B. (2008). Web advertising beliefs and attitude: Internet users’ view. The Business Review, Cambridge, 9(2), 337-337. Advertising Development In Malaysia: Catching Eyebals in Changing Media. (2009, January 1). Retrieved January 27, 2015, from http://www.skmm.gov.my/skmmgovmy/files/attachments/Ad_Dev_Malaysia.pdf Assaad, R., & Roudi-Fahimi, F. (2007, April 1). Youth in the Middle East and North Africa: Demographic opportunity or challenge? Retrieved from http://www.prb.org/pdf07/youthinmena.pdf Bauer, R., & Greyser, S. (1968). Advertising in America: The consumer view. Unpublished Graduate Dissertation, Boston, MA: Harvard University. Gupta, M., Engelman, R., Levy, J., Luchsinger, G., Merrick, T., & Rosen, J. (2014, January 1). The Power of 1.8 Billion: Adolescents, Youth, and the Transformation of the Future. Retrieved from http://www.unfpa.org/sites/default/files/pub-pdf/EN-SWOP14-Report_FINAL-web.pdf Katke, K. (n.d.). The Impact of Television Advertising on Child Health & Family Spending. Retrieved from http://www.itu.int/ITUD/ict/newslog/content/binary/20-2008jpg. Lim, W. (2011, November 17). Only those aged 18 to 25 defined as youth. Retrieved from http://www.thestar.com.my/story/?file=/2011/11/17/nation/9918718&sec=nation MacKenzie, S., & Lutz, R. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53, 48-65. MCMCC, The Malaysian communications and multimedia content code. (1998, January 1). Retrieved from http: //www.cmcf.org.my/FILES/CONTENT_CODE_ (V6-Final).PDF. Maddock, T. (n.d.). Youth Marketing: Tips for reaching the lucrative teen, tween and college markets. Retrieved January 23, 2015, from file:///C:/Users/user/Downloads/youth_marketing_whitepaper.pdf Malaysia Demographics Profile 2014. (2014, A ugust 23). Retrieved from http://www.indexmundi.com/malaysia/demographics_profile.html Nguyen, H. (2013). The Hierarchy Model of Advertising Effects: A Debate. International Integration, 92-96. Schiffman, L., Hansen, H., & Kanuk, L. (2007). Consumer Behaviour: A European Outlook. London: Pearson Education. The Report Malaysia. (2008). London, UK: Oxford Business Group. Upadhyay, P., & Joshi, J. (2014). Impact of Advertising on Buying Behavior of Youth in Kota City with Special Reference to Branded Outfits. International Journal of Managerial Studies and Research (IJMSR), 2(2), 1-20. Varshney, U. (2003). Location management for mobile commerce applications in wireless internet environment. ACM Transactions on Internet Technology, 3(3), 236-255. Waters, J. (2006, October 11). Young, with tons of purchasing power. Retrieved January 13, 2015, from http://www.marketwatch.com/story/young-americans-a-giant-influence-on-buying-decisions-study What do we mean by â€Å"youth†? (n.d.). Retrieved from http://www.unesco.org/new/en/social-and-human-sciences/themes/youth/youth-definition/